Skip to main content
dietrich

Programming the Masses with Amazons Mechanical Turk

Some notes I took while watching Jeff Barr's presentation at XTech:

Two classes of people likely do Turk-tasks:

  1. The minority will be those with very specialized knowledge, doing analysis for high pay.
  2. The majority will be poor and uneducated, doing tasks that require little or no skills, for low pay.

The key is finding axes of maximum paradigmatic effectiveness: Images or documents that elicit a gut-level reaction in the receiver, thereby planting a seed for consciousness change.

Could do this for whatever your particular cause or goal: political, religious, lifestyle (eg: vegan-ism) and marketing.

Also, it might be an interesting platform for doing market-research.